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First of all, what is Article Marketing and how does it work?

Article marketing uses “article directories” which are massive databases of articles, set up in categories based on niches of subjects and sub-niches of subjects.

The primary way that these website owners can find content is through article directories:

EzineArticles.

com

goarticles.

Now here’s a very important piece of information about article marketing – are you ready?!

They do this because there is a BENEFIT for them.

One of them is that they must leave a live URL (link) (which points back to the article author’s site) in the resource box at the end which acknowledges the article author.

Well, this important link in the resource box does two things:

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This has benefits from a search engine optimization (SEO) perspective.

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A percentage of people reading the article, will click on this link and land on the authors’ site, which may result in a sale, or a click on an Adsense Ad, or a pay-per-lead ad, or a signup in an opt-in box etc.

Actually a win-win-win! The website owner who publishses the article gets free relevant content for their website.

I’ve clarified some of these concepts in some FAQ’s below:

Some Basic Information About Article Marketing FAQ’s:

So what is the basic process of article syndication?

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As they search by niche topic for new articles, they will come across yours.

How does this article help me sell my product or service?

It’s the link back to your website that is the key to the whole thing because when someone comes along and copies your article onto their website, straight away you get a one way link from their website to yours, which is what you want from a SE optimization perspective – especially if the website has lots of traffic and/or a high Page Rank.

Consider if 20 website owners pick up your article through a good article directory and you submit your article to 20 good article directories.

Article marketing can be one of the easiest and cheapest ways to get good targeted traffic to your site.

So what I am going to do for you today is provide you with some substantial and effective content you can use to get the most out of article marketing.

No! I am going to show you some tips and strategies that I REALLY use in my own business to drive tons of targeted traffic to my websites every single day! That is what you want right? Of course, otherwise you would not even be reading this.

I am a full time network marketer and have built my business online.

I believe articles are very powerful and can do wonders for your traffic and conversions, but you have to know what you are doing.

So just know that I have a thorough knowledge of article marketing and will give you nothing but valuable information.

Articles can be written by anyone, regardless of experience, position or title.

Articles get information to the searcher easily and can be very persuasive and influential.

You can write about whatever you like and do so from your own unique perspective.

This means that you are creative and you have your own style of writing.

One suggestion that can help you tremendously is to write with emotion.

Being boring and dry is not something I would recommend.

People arrive at your article with the intention of getting a question answered, solving a problem or getting an opinion of a specific topic.

The more relevant and on topic you are the better.

Article Marketing Secret #3 -Laser Focus

When using article marketing it is vitally important that you focus on your target market.

For example if your target market is people who want to lose weight, then write articles about how to lose weight.

Too many times I see articles that are written with a catchy title that lure people in, but never delivers in the article.

Article Marketing Secret #4 – Get More People Reading Your Articles

This step all has to do with article promotion.

This is why it is crucial for you to know how to get your articles read by more people.

This is where the help of an article submission tool comes in handy.

See the video below for a cheap and powerful tool.

Too many times people start writing articles but never are consistent.

Article marketing is something that will only pay off if your are consistent.

Do this, and I guarantee you will see results.

No marketing strategy will work unless you stick with it, remember that.

5 simple ways you can increase your articles effectiveness.

But remember, you have to take action in order for this to work.

Put one of your business’s main keyword phrases into the title of your blog.

Frank’s Fish Shop’s blog url should look something like this, depending on how Frank architects his site: [http://AquariumFishToday/FranksFishShop.

2) Link to your articles from your blog, even though they are on your site.

Write a little commentary about the article, why you wrote it, what inspired it, who it’s for (thx to SEM wiz bw).

Not the article directories, but rather the websites or newsletters or even other blogs that publish you.

4) Discuss responses to your article, whether good or bad in blog posts.

Show, more importantly, that you’re engaged with them.

Many writers/marketers simply post entire articles in their blogs.

This is not the ideal method if you’re looking to maximize the benefit of your blogging and article writing efforts can have on your site’s conversions.

Blog posts are great for your quick, from-the-hip reactions/thoughts/opinions to news that affects your industry.

You can write several commentary or “check-out-this-cool-industry-news” blog posts in a tenth of the time it takes to write a decent article.

Articles are the foundation of your expertise.

Blog posts show your involvement in your industry’s conversation, whether you’re disagreeing with a colleague’s recent article, or lauding an industry player’s recent acquisition.

This is not entirely a hard and fast rule and should only be followed as a general guideline, especially for those who want to differentiate their blogging efforts from their article marketing efforts.

The execution is up to you.

People use article marketing to post their ideas, views, opinions and knowledge about their pet topics.

They are like online new stands where you can read and even download any article you like except that they are free at article directories.

Readers get their information and sometimes are entertained by the interesting snippets and funny jargons and style of writing authors use.

Getting targeted visitors to their websites is the main reason for article marketing.

Keyword and Content Research

Many webmasters and internet marketers fail to do a proper keyword and content research.

They tell you what the market is searching for so that you can correctly target the right market.

You will also find that a targeted article will attract quality, buying traffic to your website and not just curious readers.

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However, if you are one of those who hate writing, do not let that stop you from using article marketing as a traffic generation tool.

There are several places where you can get a decent writer at affordable rates such as Scriptlance, Elance, The Phantom Writers, Rentacoder and Killer Content.

You may also head to Copyscape and do a quick verification if there is any plagiarism.

Private Label Rights Articles

There is such a wonderful source of content called private label rights articles.

Many people make the mistake of using them in their original unedited format in article marketing.

So remember to modify them.

Submit To Multiple Distribution Channels

Submitting manually to hundreds of article directories and other distribution channels would take you ages.

Some examples are iSnare, Article Marketer and EzineTrendz.

Article marketing like any other marketing techniques is a numbers game.

Read up more on marketing with articles at my blog and find out which article submission software have been helping internet marketers and webmasters see a sustainable hike in their web traffic and income.

The author’s name, bio and website links must remain intact and be included with every reproduction.

Now I am assuming that if you are reading this (and you are) that you are a niche marketer or you are thinking about becoming one.

If you own a little niche market web site like a tennis site or a gardening site, or a chess site, you could be sitting on a literal gold mine if you started article marketing.

2) Put a link to your main page or to a squeeze page in your articles.

4) Start over.

You can use article marketing to drive massive amounts of traffic to your niche marketing web site, and use the articles to create a bond with people on your list.

As an article newsgroup moderator and article marketing expert I am in the trenches everyday.

More and more often I hear complaints from publishers that the articles submitted to them are pure crap.

I have to disagree.

* Private label articles flooding the market.

* Lousy articles with no redeeming values.

* Articles that are too short or too long.

Can you connect the dots to find out where the article marketing problems lie? With the article marketer.

Instead of writing unique articles or hiring a ghostwriter to write for them they get lazy.

I believe that laziness is the root of all evil in the article marketing world.

Please do me a favor.

Article marketing done badly is far more damaging then not using the technique at all.

Don’t blame the publishers for your shoddy articles and don’t spend hours on forums complaining that the technique doesn’t work.

It has worked for me and for many others but it won’t work for you if you insist on being lazy and irresponsible.

Your best efforts will be the catalyst to better results and will support the growth of the article marketing community.

© 2006, Davis Virtual Assistance.

They are actually creatively promoting their client’s website, bringing in potential business and consequent optimized turnover.

The direct fall out of anonymity of a website is the flat defeat of its purpose, which is to make profit.

The fact or rather the objective, in turn, emphasizes on quantity of quality inbound links to the website in question.

In Article Marketing, a website submits informative articles that revolve around the basic subject or business of the website.

As the websites to which the articles are submitted, are basically established forums, blogs and e-magazines, they have their own faithful following of readers.

These articles hit many birds in the bush with a single stone.

The articles serve as confidence building measures that reinforce the creditability and utility of the website in the minds of its customers and prospects.

What’s more, Article Marketing is incredibly economical in nature and has the least toll on the marketing budget of any website.

These websites are always seeking informative articles free of cost.

Article Marketing also saves the website from some major ordeals that are otherwise required by regular sales and marketing strategies.

Article marketing comfortably rescues the websites from indulging into these hard-to-do marketing stunts, as well as, saves financial resources in the process.

So, it is important to pay attention to the quality of content submitted through these articles.

This in itself translates the website getting maximum readers and that too instantly upon posting.

First, you must identify a niche market in which you wish to create a profit.

The broader the market the less money can make per subscriber; the tighter the market, the more money you can make per subscriber.

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I like to write info articles, articles that provide information at no cost to my readers.

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If you are writing to gain direct traffic in game high search engine rankings to the articles themselves, write multiple articles and submit them to the top three article directories online, based on search traffic, and page rank.

Fourth, you must write prolifically, If article marketing were easy more people would be making a full-time income online with it.

Now, don’t get me wrong, I think that there are plenty of people online making money selling the concept of article marketing, but I only believe there about 100 people online who are actually writing articles and making a full-time income and profit on those articles.

Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise.

At the heart of most successful article marketing is a comprehensive strategy known as Search Engine Optimization, a process through which keyword rich documents are published online to help to improve website traffic.

They then create relevant, engaging articles throughout which the critical word or phrase is used.

In addition to keyword rich document publishing, though, a second critical component of an online marketing strategy must include the distribution of a given website’s URL.

When executed with quality, a useful article that is correctly formatted and well written, can provide a free way to quickly strengthen your online presence.

There are many free article directories and e-zines that actively request informative articles on any number of given topics.

Online article marketing, however, does more than simply heighten your internet visibility.

By providing useful resources online, you can make a case that benefits your business while building a reputation as an authoritative and knowledgeable entity.

Paid ads usually lose potency and relevance over time.

Additionally, article marketing is one of the few forms of promotion that have the potential to reach a large audience without considerable financial investment and it is unique because it empowers you to position a nuanced message prominently in the vast landscape of the web.

Article marketing offers significant numbers of benefits to retailers who choose to engage in the strategic method of search engine optimization.

Importantly, the most successful marketing campaigns understand that quality, content and keyword relevancy are critical components of good marketing.

© John Doetsch 2006.

The article marketing model involves firstly writing an article that is relevant to the content of the web pages for which hyper links will direct towards.

It is worthy of note that this is still beneficial from an SEO perspective.

Despite this, article marketers can increase the results of the article marketing process through then going on to re-write the articles and then over-coming the google duplicate content penalties in part.

The commissioning company should publish the unique articles to the top 10 article directories on their distribution list.

The commissioning company will now attain 10 hyperlinks unaffected by duplicate content penalties, and will also achieve these from appropriately filtered sources.